Privacy Policy

Effective date: May 17, 2026 · Last updated: May 17, 2026

Modern Warrior Fitness (operated by TanwarECommerce Corporation, Brampton, Ontario, Canada) respects your privacy. This policy explains what information we collect, how we use it, and your rights regarding your data.

1. Information We Collect

When you interact with our website, forms, popup, or chat widget, we may collect:

• Identity information: first name, last name
• Contact information: email address, phone number
• Professional information: role, company size, industry (optional)
• Health and fitness information: current weight, goal weight, motivation level, what is currently not working (optional, provided through the application form)
• Marketing data: UTM source, campaign, content (so we can attribute which ad brought you here)
• Technical data: browser type, IP address, device information (via Microsoft Clarity and Meta Pixel)
• Cookies and similar tracking technologies

2. How We Use Your Information

We use your information to:

• Respond to inquiries and provide coaching services
• Send appointment confirmations, reminders, and follow-up messages
• Send promotional offers and nurture content with your consent
• Improve our website and marketing through analytics
• Comply with legal obligations

3. SMS and WhatsApp Data

By submitting our application form, popup, or chat widget, you provide explicit consent to receive SMS and WhatsApp messages from us. Your phone number is shared with our messaging partners (Twilio, Meta WhatsApp Business API) solely for the purpose of message delivery. These partners are bound by their own privacy policies and are not authorized to use your data for any other purpose.

SMS and WhatsApp consent data (including the time, content, and source of opt-in) is captured and stored in our CRM (LeadConnector / GoHighLevel) for compliance purposes. We retain this data for the duration required by carrier regulations (typically 2 years after opt-out).

SMS opt-in information and consent will not be shared with third parties for marketing purposes. You may opt out of SMS or WhatsApp messages at any time by replying STOP. Reply HELP for support.

4. Cookies and Tracking

Our website uses the following tracking technologies:

• Meta Pixel and Conversion API: tracks page visits and form submissions for ad attribution
• Microsoft Clarity: records session activity to help us improve site usability
• Google Analytics 4 (when configured): aggregate website analytics

You can disable cookies in your browser settings. Disabling cookies may affect site functionality.

5. Data Sharing

We do not sell, rent, or trade your personal information. We share data only with:

• Service providers (CRM, messaging platforms, payment processors) that need your data to deliver our services
• Legal authorities when required by law or to protect our legal rights
• Successors in the event of a business sale or merger

6. Data Retention

We retain your data for as long as necessary to provide services and comply with legal obligations. Specifically:

• Lead and contact data: retained as long as you remain on our list, or until you request deletion
• SMS and WhatsApp consent records: 2 years after opt-out for carrier compliance
• Coaching client records: 7 years after the end of coaching for tax and legal compliance

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to retention requirements above)
• Opt out of marketing communications at any time
• File a complaint with the Office of the Privacy Commissioner of Canada

To exercise these rights, email business@modernwarriorfitness.com with your request. We will respond within 30 days.

8. International Users

Our services are primarily marketed to executives in the United States and Canada. If you access our services from outside North America, your data may be transferred to and processed in Canada and the United States. By using our services, you consent to such transfer.

9. Children

Our services are not intended for individuals under 18. We do not knowingly collect data from children. If we learn we have collected data from a child, we will delete it immediately.

10. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated via email to active clients. The "Last updated" date at the top of this page indicates when the policy was last revised.

11. Contact

Questions about this Privacy Policy or how we handle your data? Email business@modernwarriorfitness.com.

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